CPM TERMS
CPM TERMS
1. Definitions.
(a)
"Acquisition"
has the meaning
set forth on the
Invoice.
(b)
"Agreement"
shall mean these
Terms and
Conditions
together with
the Invoice.
(c)
"Client" has the
meaning set
forth on the
Invoice.
(d)
"Client Website"
means the
Internet page at
the URL provided
by Client to
Sendit Media for
inclusion in the
Copy.
(e)
"Confidential
Information"
means any
non-public
information
provided by one
party to the
other during the
Term. For
purposes of this
Agreement,
Confidential
Information
shall not
include
information the
receiving party
can document: (i)
was or has
become readily
available to the
public without
restriction
through no fault
of the receiving
party, its
employees, or
its agents; (ii)
was received
without
restriction from
a third party
lawfully
entitled to
possess and
disclose such
information;
(iii) was
rightfully in
possession of
the receiving
party without
restriction
prior to the
other party's
disclosure of
such information
to the receiving
party; or (iv)
was disclosed
pursuant to the
written consent
of the other
party.
(f)
"Copy" means the
content of the
advertisement
that Client
provides to
Sendit Media for
email broadcast
hereunder.
(g)
"CPM"
means Cost Per
Thousand e-mails
sent.
(h)
"Invoice" means
the Sendit Media
invoice signed
by Client, and
specifically
incorporating
these Terms and
Conditions
therein.
(i)
"Opt-In Email
Recipient" means
a person that
has consented to
receive
promotional
information
about products
and services via
e-mail by
subscribing at
an Sendit Media
or an Sendit
Media affiliate
Internet
website.
(j)
"Privacy Header"
means a notice
to recipients of
the Copy that
informs the
recipient: (i)
of the location
of such
recipient's
subscription to
Sendit Media's
or Sendit
Media's
affiliate's
opt-in database;
and (ii) of an
electronic
method by which
such recipient
can unsubscribe
from future
broadcasts. The
Privacy Header
shall also
include a
mechanism by
which recipients
may
electronically
communicate to
Sendit Media the
desire to
unsubscribe.
2. Term.
This Agreement
shall become
effective on the
date that Client
signs the
Invoice and,
unless otherwise
stated on the
Invoice, shall
continue in
effect for six
(6) months.
3. Copy
Delivery and
Approval.
Copy Delivery
and Approval.
Advertiser must
deliver to
Sendit Media ,
("Sendit Media
LLC ") the
content of the
advertisement
Advertiser is
contracting
Sendit Media to
broadcast (the
"Copy") no less
than three (3)
days prior to
the desired
email broadcast
date. All Copy
shall be subject
to Sendit
Media's
approval. Sendit
Media reserves
the right to
reject any Copy
that advertises
or promotes any
product or
service
involving
illegal
activity,
illegal
products,
illegal product
paraphernalia,
sexual
paraphernalia,
adult films or
other media,
gambling,
weapons, illicit
activities,
chain letters,
pyramid fund
raising, or
similar types of
material. By
reserving this
right, Sendit
Media shall not
be legally
obligated for
any failure to
advise
Advertiser of
the nature of
any such Copy.
Further, no Pop
Up's or Pop
Unders may be
launched by
Advertiser form
any hypertext
link or URL,
which emanates
from any Copy.
4.
Fulfillment.
Sendit Media
shall deliver an
e-mail message
to Opt-In Email
Recipients on
behalf of
Client. Such
e-mail message
shall contain
the Copy,
including a
tracking URL
that links to
the Client
Website, and a
Privacy Header.
Sendit Media
shall remove
recipients that
have
communicated a
desire to
unsubscribe from
Sendit Media's
database of
Opt-In Email
Recipients.
Except as
otherwise
expressly
provided in the
Invoice, the
timing and
frequency of the
Client
broadcasts, as
well as the
number and
selection of the
Opt-In Email
Recipients that
will receive
such broadcasts,
shall be at
Sendit Media's
sole discretion.
5. Tracking
and Reporting.
Except as
otherwise
expressly
provided in the
Invoice, Client
shall provide to
Sendit Media a
monthly report,
certified by
signature of an
officer of
Client,
detailing the
number of
Acquisitions.
Client shall
keep, in its
usual place of
business, books
of accounts and
other documents
relating to its
receipt and
fulfillment of
Acquisitions
that may be
necessary or
proper to
conveniently
ascertain the
amounts payable
to Sendit Media
under the terms
of this
Agreement.
Client shall
permit an Sendit
Media authorized
representative
to inspect such
books of
accounts and
other documents
during regular
business hours
upon ten (10)
days' notice
from Sendit
Media. Such
inspection shall
be at Sendit
Media's sole
expense, unless
the inspection
reveals that the
amounts due
Sendit Media
exceed the
amounts actually
reported as due
by Client
("Discrepancy")
by five percent
(5%) or more, in
which case
Client shall pay
to Sendit Media
the costs of the
inspection
revealing the
Discrepancy. For
any Discrepancy,
Client shall pay
to Sendit Media
the full amount
of the
underpayment,
together with
interest thereon
at the rate of
eighteen percent
(18%) per annum.
6. Unjust
Enrichment;
Liquidated
Damages.
Client agrees
that it shall
seek to benefit
from the Client
broadcast only:
(a) to increase
exposure of the
Client Website,
the products
and/or services
advertised in
the Copy, and
Client's
marks; and (b)
to generate
Acquisitions.
Accordingly,
Client warrants
that during the
Term of this
Agreement, the
Client Website
shall not
contain popup
windows, banner
or other
advertisements,
sweepstakes
registration
boxes,
newsletter
subscription
boxes, phone
numbers, hyperlink(s) to
a web page
containing any
of the
foregoing, or
any other method
of gathering
e-mail addresses
or generating
sales (that do
not qualify as
Acquisitions
hereunder) from
recipients of
the Client
broadcast.
Client agrees
that should
Client breach
this warranty,
Sendit Media
may, in its sole
discretion,
impose
liquidated
damages on
Client in the
amount of
twenty-four
cents ($.24), or
if less, Sendit
Media's then
current
undiscounted CPM
broadcast rate
for each Opt-In
Email Recipient
to which Sendit
Media broadcasts
under this
Agreement. Such
liquidated
damages shall be
instead of any
fees payable
under this
Agreement.
7.
Maintenance of
the Client
Website.
Client shall
make a good
faith effort to
ensure the
Client Website
remains fully
operational and
accessible to
recipients of
the Client
broadcasts
during the Term
of this
Agreement.
Further, during
the Term of this
Agreement,
Client shall
make no changes
to the Client
Website or to
the products and
services offered
on the Client
Website that
would likely
result in a
reduction of
compensation
payable to
Sendit Media
hereunder
without Sendit
Media's express
prior written
consent.
8. Hardware,
Software, and
Database.
Sendit Media
shall obtain and
maintain the
computer
hardware and
software
necessary to
perform its
obligations
under this
Agreement. Such
hardware and
software will
not be dedicated
hardware and
software.
Nothing in this
Agreement shall
grant to Client
any right,
title, or
interest in or
to Sendit
Media'S
hardware,
software, or
Opt-In Email
Recipient
database.
9. Payment.
Client shall pay
to Sendit Media
a fee as set
forth in the
Invoice. Unless
otherwise
specified in the
Invoice, Client
shall pre-pay
each invoice in
full. If
specified
otherwise,
client must pay
within thirty
(30) days of
receipt. If
Client fails to
timely pay the
full amount of
the charges
detailed in any
Sendit Media
invoice as set
forth herein,
Client agrees to
pay all of
Sendit Media's
costs of
collection of
such charges,
including
without
limitation
Sendit Media's
reasonable
attorneys' fees,
and Client
agrees to pay
interest on the
amount of
underpayment/nonpayment
at the rate of
eighteen percent
(18%) per annum.
10.
Indemnification
by Client.
Client shall
indemnify,
defend, and hold
harmless Sendit
Media from and
against any and
all third party
claims, suits,
and liabilities
(including all
reasonable
costs, expenses,
and attorneys'
fees actually
paid) arising
from or in
connection with:
(a) the products
and/or services
offered/advertised
on the Client
Website; (b) the
content of the
Copy; (c) the
content of the
Client website;
or (d) Client's
breach of any of
its obligations,
representations,
or warranties
under this
Agreement.
Sendit Media
shall promptly
notify Client in
writing of all
such claims and
shall
accommodate
Client's
reasonable
requests for
cooperation and
information.
Sendit Media
shall agree to
Client's sole
control over the
defense and any
settlement of
such claims.
11.
Indemnification
by Sendit Media.
Except for
claims
indemnified by
Client pursuant
to Section 10
above, Sendit
Media shall
indemnify,
defend, and hold
harmless Client
from and against
any and all
third party
claims, suits,
or liabilities
(including all
reasonable
costs, expenses,
and attorneys'
fees actually
paid) arising
from or in
connection with:
(a) Sendit
Media's
fulfillment of
the Client
broadcasts; or
(b) Sendit
Media's breach
of any of its
obligations,
representations,
or warranties
under this
Agreement.
Client shall
promptly notify
Sendit Media in
writing of all
such claims and
shall
accommodate
Sendit Media's
reasonable
requests for
cooperation and
information.
Client shall
agree to Sendit
Media's sole
control over the
defense and any
settlement of
such claims.
12. No Other
Warranties.
EXCEPT AS
EXPRESSLY
PROVIDED IN THIS
AGREEMENT,
Sendit Media
MAKES NO
WARRANTY
WHATSOEVER,
EXPRESS OR
IMPLIED, AS TO
THE EMAIL
BROADCASTS.
Sendit Media
DISCLAIMS ANY
WARRANTIES THAT
COULD BE IMPLIED
IN CONTRACT, IN
LAW, OR IN
EQUITY,
INCLUDING
WITHOUT
LIMITATION, ANY
IMPLIED WARRANTY
OF
MERCHANTABILITY,
FITNESS FOR A
PARTICULAR
PURPOSE,
QUALITY,
ACCURACY,
COMPLETENESS,
RELIABILITY, OR
PERFORMANCE, OR
ARISING FROM
USAGE OF TRADE,
COURSE OF
DEALING, OR
COURSE OF
PERFORMANCE.
13. Limitation
of Liability.
IN NO EVENT
SHALL EITHER
PARTY BE LIABLE
FOR INDIRECT,
SPECIAL,
EXEMPLARY,
CONSEQUENTIAL,
INCIDENTAL, OR
PUNITIVE LOSS,
DAMAGE, OR
EXPENSE
(INCLUDING LOST
PROFITS), EVEN
IF SUCH PARTY
HAS BEEN ADVISED
OF THE
POSSIBILITY
THEREOF. EXCEPT
FOR LIQUIDATED
DAMAGES UNDER
SECTION 6 AND
INTEREST OR
COLLECTION COSTS
UNDER SECTION 9
OF THESE TERMS
AND CONDITIONS,
THE LIMIT OF
EITHER PARTY'S
LIABILITY
(WHETHER IN
CONTRACT, TORT,
OR OTHERWISE)
FOR ANY AND ALL
CLAIMS RELATED
TO THIS
AGREEMENT SHALL
NOT IN THE
AGGREGATE EXCEED
THE FEES PAYABLE
TO Sendit Media
UNDER THIS
AGREEMENT.
14. Force
Majeure.
Neither party
shall be liable
for delays or
nonperformance
of this
Agreement if
such delay or
nonperformance
was caused by:
(a) act of God,
act of war,
strike, fire,
natural
disaster, or
accident; (b)
lack of
availability of
materials, fuel,
or utilities; or
(c) any other
cause beyond
such party's
control.
15.
Assignment.
Neither party
may assign its
rights or
obligations
under this
Agreement
without the
prior written
consent of the
other party.
16. Relation
of the Parties.
The parties are
independent
contractors.
There is no
partnership,
agency, or joint
venture
relationship
between them.
17.
Confidentiality.
For a period of
three (3) years,
beginning on the
date client
signs the
Invoice, each
party will keep
strictly
confidential all
Confidential
Information
disclosed by the
other party,
except to the
extent an
applicable
governmental
law, order,
decree,
regulation,
rule, or process
requires
disclosure. In
the event of
such required
disclosure, the
receiving party
shall provide
written notice
thereof to the
disclosing party
as soon as
reasonably
possible, and
shall reasonably
cooperate with
the disclosing
party in
resisting the
disclosure of or
obtaining
confidential
treatment for
such
Confidential
Information.
18.
Applicable Law,
Jurisdiction,
and Venue.
This Agreement
shall be
governed by and
construed in
accordance with
the laws of the
State of
Florida, without
reference to
principles of
conflict of
laws. The
exclusive
jurisdiction and
venue for any
proceeding
brought pursuant
to this
Agreement shall
be Palm Beach
County, Florida.
19. Entire
Agreement.
Except as
expressly
modified or
supplemented by
a writing
executed by both
parties on or
after Client
signs the
Invoice, the
provisions of
these Terms and
Conditions and
the Invoice are
the only
representations,
warranties, and
understandings
between the
parties with
respect to the
products and/or
services
described in
this Agreement.
The waiver of
any breach or
default will not
constitute a
waiver of any
other right or
of any
subsequent
breach or
default.
20.
Severability.
Should any
provision of
this Agreement
be found invalid
or
unenforceable,
all such
provisions are
to be enforced
to the maximum
extent permitted
by law, and
beyond such
extent shall be
deemed severed
from this
Agreement
without
affecting the
validity or
enforceability
of any other
provision.
21. Headings.
The headings
and captions in
these Terms and
Conditions are
for convenience
only and are not
to be used to
construe the
meaning of the
provisions of
these Terms and
Conditions.